Sayyad · صيّاد · Auto GTM by OSIT
Type a website.
Get buyers across KSA and the GCC.
Sayyad is an AI outbound sales agent built for the Gulf. It learns what you sell, hunts down the decision-makers in Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain and Oman who need it now, researches each one, writes to them in your name — in Arabic or English — and books the Teams meeting. A person approves every email before it leaves.
- Arabic and English
- Riyadh business hours
- Microsoft 365 & Teams
- Hosted in your Azure tenant
- Human approval on every email
Learns what you sell
Works out who buys it
Finds those exact people
Researches each one
Writes as you
You approve, Sayyad sends
Handles the reply
Books the meeting
Nothing is sent until a person approves the drafts.
What one hunt produces
Type one website and press the button. This is what comes back, usually within the hour.
~25
verified decision-makers per segment
with title, company, email, phone and LinkedIn — grouped by industry and role
1
concrete research hook per prospect
a regulation, a listing, an expansion — weak fits are never written to
3-step
sequences written in your name
formal Arabic or English, your signature, your mailbox
Cents
per email, not dollars
contact data + AI + sending, with cost per warm lead shown per campaign
Three things generic tools don't have
Built here, not translated here
Segments are proposed around ZATCA, SAMA, CMA, NCA, PDPL and CBAHI triggers; emails follow Gulf etiquette in Modern Standard Arabic or English.
Your name on every email
Prospects see a named salesperson writing from their own Microsoft 365 mailbox — never a tool. And nothing sends before a person approves it.
Your tenant, your data
Deployed inside your own Azure subscription in a KSA region, with an audit trail of every send, reply, export and sign-in.
Eight steps, one hunt.
Sayyad runs the whole outbound pipeline as a system, narrating each step so you always know what it is doing and why.
01
Learns what you sell
Reads your website, names each product and service, lists your competitors.
02
Works out who buys it
Proposes GCC segments with fit scores inside your targeting brief — countries, sizes, personas, never-contact list.
03
Finds those exact people
Auto-selects search criteria, previews match counts, then pulls verified decision-makers from Prospeo or Apollo.
04
Researches each one
Reads the prospect's company, finds one concrete hook, scores the fit — weak fits are never written to.
05
Writes as you
A 3-step sequence in English or Arabic, opening with the hook, signed with your signature, following the rules you've taught it.
06
You approve, Sayyad sends
From your own mailbox, inside Riyadh business hours, under a daily cap. Opens, read time and clicks tracked.
07
Handles the reply
Classifies intent, attaches the right product overview, answers clear replies, escalates the rest to you.
08
Books the meeting
Creates the Teams invite on your calendar when a prospect names a time; offers free slots when they don't.
You watch. You approve. It hunts.
Every action the agent takes appears in a live feed, in plain language. Drafts wait in a review queue where you edit, approve, skip — or tell the agent what to change, and it remembers.
- Review queue with research beside every draft
- Coach chat: corrections become standing rules
- Owner's overview of the whole team, live
- Emails, opens, read time, replies and meetings per prospect — exportable as PDF
What the agent is doing
live
Selling in the Gulf is different. Sayyad was built here.
Generic outreach tools were trained on US SaaS. Buyers in Riyadh, Jeddah, Dubai and Doha decide differently: the trigger is usually a regulation or a Vision 2030 programme, the tone is formal, the language is often Arabic, and the meeting happens on Teams inside a Microsoft 365 tenant.
Regulatory triggers, not spray-and-pray
Segments are proposed around what forces a decision: ZATCA e-invoicing, SAMA and CMA governance, NCA and PDPL data rules, CBAHI accreditation.
Gulf titles and structures
Search criteria expand into the titles actually used here — Company Secretary, Head of Internal Audit, Director of Digital Transformation — across holdings and subsidiaries.
Formal, bilingual, respectful
Emails follow GCC business etiquette. Arabic prospects get Modern Standard Arabic; the reply agent answers in the language the prospect used.
Your tenant, your calendar
Sends from your own Microsoft 365 mailboxes, books on your Outlook calendar, joins on Teams. Runs Sunday to Thursday, 9 to 5 Riyadh time.
Never-contact by design
Existing clients, partners and competitors are excluded before a search runs; unsubscribes and bounces are honoured automatically.
Data stays in the Kingdom
Deployed inside your Azure subscription in a KSA region, with an audit trail of every send, reply, export and sign-in.
Who Sayyad hunts for
Any B2B company selling into Saudi Arabia and the GCC with a real decision-maker on the other side. Some of the segments it builds on day one:
Software and technology vendors
ERP, compliance platforms, LMS, AI and cloud services sold to CFOs, CIOs, compliance and HR leaders.
e.g. listed companies needing CMA-compliant whistleblowing · mid-market distributors replacing legacy ERP before ZATCA phase 2
Professional services and consultancies
Audit, advisory, cybersecurity, PMO and system integrators reaching boards, audit committees and transformation offices.
e.g. NCA-regulated entities preparing for ECC compliance · family groups formalising governance
Industrial, healthcare and education suppliers
Equipment, accreditation, training and managed services for hospitals, universities and manufacturers.
e.g. private hospital groups preparing for CBAHI or JCI · factories digitising under Made in Saudi
What the first week looks like
Day 1
Set-up
Sayyad runs inside your Azure tenant. Team members sign in, add their signature and mailbox, load the never-contact list and the company profile.
Day 2
Targeting brief
You tell it the countries, sizes, personas and industries that matter. It reads your website and proposes segments with fit scores; you edit the criteria and preview match counts.
Day 3
First segment
Around 25 prospects found, researched and written to. You review every draft, coach the agent on tone, approve.
Days 4–7
Sending and replies
Emails go out within daily caps from warmed mailboxes. Replies are classified, documents attached, meetings booked; the daily summary lands at 08:00.
Built for selling into the Gulf.
Targeting brief
Countries, company sizes and types, personas, seniority, never-contact list, language. Blanks are inferred; what you fill in is a hard constraint.
Match-count preview
See how many people match before any credit is spent. Narrow if thousands, widen if under fifty.
Research before writing
One concrete hook per prospect and a fit score. Under 55 is never written to.
Coach the agent
“Shorter subject lines”, “never name AESA”, “for hospitals mention CBAHI” — remembered as rules, applied everywhere, auditable.
Your voice, your mailbox
Every email leaves from the salesperson's own address with their signature. Prospects never see Sayyad.
Replies handled
Intent classified, product overview or company profile attached on request, Teams meeting booked, unclear replies escalated.
Everything measured
Opens, time on screen, clicks, replies, meetings, cost per lead — per campaign, per offering, per person.
Documents and contacts
Library of overviews and profiles (upload or SharePoint), CSV/Excel import, enrichment, export, PDF thread export.
You pay the providers. Sayyad shows you the truth.
No per-seat licence games. A hunt costs what the underlying services cost — and Sayyad puts the number beside every campaign so you know exactly what a warm lead costs you.
Sayyad itself is provided by OSIT to its teams and selected partners — ask us about a pilot on one segment.
Ask for a pilotContact data
Prospeo or Apollo credits
~ $0.02–0.10 per verified contact
AI research & writing
Anthropic or OpenAI usage
cents per prospect
Sending
your Microsoft 365 or Mailgun
≈ free
Cost per warm lead
shown live on every campaign
typically $1–3
Your data, your tenant, your rules.
Sayyad is deployed inside your own Azure subscription. Nothing is sent without a human approving it; every send, reply, export and sign-in is audited.
- Server-side sessions, password policy, lockout, forced password change
- Ownership and admin checks on every endpoint
- Mailbox credentials encrypted at rest; Graph or Mailgun need none
- Never-contact list: unsubscribes, bounces, clients, competitors
- PDPL-aware: business contacts only, lawful-basis and source recorded
- Full audit log and a Security page for the account owner
Questions sales leaders ask
Short answers. The full details are in the product and in the security documentation your IT team will receive.
- Does Sayyad send emails on its own?
- No. Every draft waits in a review queue until a person approves it. After that, sends run automatically within daily caps and Riyadh business hours, and replies are answered only when the agent is confident — everything else is escalated to you.
- Where does the contact data come from?
- From B2B data providers (Prospeo, Apollo) with verified business emails, or lists you import from LinkedIn Sales Navigator, events or your CRM. Personal addresses are never used, and you can preview how many people match before any credit is spent.
- Is it compliant with PDPL and the CMA / SAMA rules we work under?
- Sayyad contacts business roles only, records the source and basis for each contact, honours unsubscribes and bounces automatically, and keeps a full audit log. It runs inside your own Azure tenant, so data residency is yours to choose.
- Can it write in Arabic?
- Yes. It writes formal Modern Standard Arabic when the prospect or your targeting brief calls for it, and replies in whichever language the prospect used.
- What does the prospect see?
- An email from a named salesperson, from their own mailbox, with their own signature. Sayyad's name never appears in outreach.
- How do we control what it says?
- Tell it in plain language — “shorter subject lines”, “never name a client”, “for hospitals mention CBAHI” — and it remembers the rule, applies it everywhere and shows it on a Rules page you can edit.
- What does it cost to run?
- Your AI, data-provider and sending costs, which are typically cents per email. Sayyad itself is provided by OSIT to its teams and partners; ask us about a pilot.
Ready to let Sayyad hunt for you?
Sayyad is available to OSIT teams and selected partners. Tell us what you sell and where, and we will set up a pilot on one segment.
Request access